Core Values

Our goal at Ultimate Phitness is to provide everyone with the tools and knowledge necessary to achieve lasting healthy lifestyles; from individuals, to families, to communities, to entire nations. When you get right down to it, a healthy lifestyle is made up of four things: Mindset, Nutrition, Movement, and Recovery. These key factors are the heart of Ultimate Phitness.


Action begins with mindset - one of the biggest driving forces to who we are and what we do. It may be the most important, yet most overlooked piece of the puzzle when it comes to reaching your goals. Especially in the health and fitness world, your mindset will make or break you. Master your mindset and the rest will come.


Think about it… what you put into your body is what your body becomes. You (literally) are what you eat. With this in mind, you’d think we would take extra precautions when choosing what to eat, research and source the best possible ingredients, and be extra selective about what exactly we consume every day. But we don’t. Blame it on the fast-food industry, on our busy schedules, or on limited resources, but ultimately, it comes down to the individual. At the end of the day, only you get to decide how to fuel your body, and you get to reap the results of that decision.


To stop moving is to stop growing. In order to maintain a healthy lifestyle, movement must be a factor in the equation. Stagnancy is the enemy of progress. At the end of the day, it comes down to what kind of movement is necessary to help you reach your goals. Running, lifting, yoga, boxing, biking, even walking - regular movement strengthens your body and mind. No matter what your movement, Ultimate Phitness is here to move with you.


Though often overlooked, recovery is essential for increasing strength and endurance. Muscle fibers are torn and broken down during your workout, but they are built back bigger and stronger in the recovery phase. We know how crucial proper recovery is here at Ultimate Phitness, so we ensured that our post-workout supplements are formulated to work as hard as you do.